E-Commerce is a rapidly changing field in marketing. You need to
adopt the latest trend and features in order to have a far superior
online presence. Every business has a basic need to reach more customers
and to earn more revenues. To enhance your business worldwide, all you
need is to improve your way of engaging the customers with your
business.
Web Crayons suggest you some effective practices which can transform your way of interaction and result in taking your business to higher levels.
1. Social Media Marketing :
Get yourself connected to the customers through this virtual world of communication.
Social media seems to be the most pronouncing media to promote and share your business. Some of the businessmen will find it one of the most overwhelming techniques due to a wide scope of coverage. They are allowed to focus on several numbers of channels and updating each of them constantly.
You can get to know about the level of satisfaction your product gives to your customers. They will speak out on this platform, and you can react accordingly. Customer assistance and services make this platform supreme while dealing with the customers. You are also able to know that how much extent the particular social media is helping you. Some social media have the capability to focus your interaction on your targeted community of customers. In this way you can rate your marketing efforts through a continuous vigil over the conversations and discussions going On-line over your posts.
2. Navigation :
Your website must be designed in such manner that it is easy to navigate through it for visitors and identifiable from various search engines. Your visitors must know where they are and to which section they need to go. Linking of web pages must be done by keeping in mind the best approach and customer satisfaction. This is accomplished by providing the menu options. Navigation menu is just like the road sign on a street. Navigation in web design is a crucial aspect and plays a major role while determining the user experience as well as the website's usability.
Search engines prefer stable, regular and smooth navigation. A consistent web navigation helps users know about a better idea of navigating through your site and at the same time assists Google to index your website. Search engine robots will find it better to crawl through a smoothly navigated website. This results in pasting your links on the search engine result pages with higher rankings.
Hence navigation is an important thing to stress on in order to make your site visible for getting more traffic.
3. Merchandising :
Two-third of sales is affected though merchandising. You can enhance the overall customer experience through this way of marketing. It essentially refers to showcasing your different categories of products along with the primary product of your business. Just like the example that if your business is of clothing type, then in such a case you may also sell the matching footwear but that must be categorized differently.
It is just one of the case where you explore additional options that supplement your primary product range. You increase the scope of finding more creativity to your business and elevate the customer experience in an overall manner.
4. Try innovative and creative images :
Images of your product play crucial role while On-line selling. As the customer is totally dependent on what images you upload, you need to make your website more illustrative through appealing images that justify your quality content.
This may be the only difference as why customers switch to other sites rather going to purchase your products. And for all this, you need not to spend large amounts of money on any professional photographer. Have proper snapshots from all possible angles and surfaces. This all must be done in order to convey the best possible image that makes your customer doubtless from every aspect regarding the viewing of the product. All what it means is rendering the perfect and enjoyable purchasing experience.
5. Right Copy :
Images alone can't get the visitors glued to your website. A good copy i.e., quality product description will tell visitors about what you have to offer. A perfect copy can convince visitors by evoking an irresistible interest in your web pages.
Your company's voice is represented through what copy you are using throughout your website. It has the power of uniqueness that highlights your brand features and benefits. This all encourages the customers to go for a purchase and thus converts your site's traffic into paying customers. You can use the same tone over other platforms such as social media, email-marketing, product pages or anywhere else. You would come to know whether which style fits best in working over all possible discussion platforms. Last but not least, the most valuable thing is that your copy must be workable and easy to understand for engaging the visitors over all possible Online discussion platforms.
6. Email-marketing :
Your email list can prove to be the most effective one if maintained properly. Email content can incorporate latest news, products, product promotions, updates and many more. You can begin by delivering special offers like sales or special discounts. It is the most strong methodology of communication and allows you experiment with a wide range of messaging techniques. It is the direct way of communicating to your customers and leads to customer focused approach as well as long term customer retention.
7. A/B testing for Website :
Your website pages need to be tested regularly for continuous improvement in their conversion potential. Landing pages and home pages consist of several features over which depends as if upto how much extent your website can be appealing. Click through rates and conversions are the most important parameters and are considered to be the goals of any marketing site.
While going for such a testing, you need to focus on every single feature one by one. Also determine how it effects on the overall performance of the site. This all finally leads you to the best possible feature combination that customers want to see. This synchronizes them according to their expectations. This is what A/B testing offers you i.e., with the optimized marketing behavior of your website.
8. Pay Per Click :
This sort of advertising is very much similar to search engine optimization. The only difference is that rather being in the form of organic listings it is a paid form of advertisement where your ads appear at the top of the result pages for a specific group of keywords.
Pay per click is it reaps efforts very quickly. On the other hand SEO is a long term technique to make your website link viewable on result pages. PPC works for a campaign duration only. As long as you pay, it works fine. But the moment you stop paying, your ads stop coming on result pages. SEO is something which if done properly and maintained regularly, will prove to be the all time best weapon. In this way you need to get the proper balance between both the SEO and PPC efforts to get the best sales from your site.
9. Website optimization :
Optimizing a website is a great way for attracting an audience through the search engines. Any search engine shows the most helpful, valuable and relevant information in their result pages to assist the audience. This all process depends on the evaluation of the websites on the basis of certain parameters such as usability. Keyword rich titles and content description make your website rank higher in search engines. This is not only helpful for the search engines to find your website but also helps users to get information from the SEO friendly articles written on your website.
10. Customer Care :
Every business needs its customers to be smoothly passed through the sales funnel in a comfortable manner. In this whole process, customers may face some doubts and thus need a proper mechanism for getting their queries solved. Today's On-line marketing world has gone highly competitive. There is a dire need to make your Online customer experience supremely interactive and helpful. For this you can offer various services like live person, bold chat or 24/7 email and phone support. In this way you can support your consumers at every stage of the purchase and service usage. This is how you empower the customer base with more information and transform your business to stand out from the today's competition.
Web Crayons suggest you some effective practices which can transform your way of interaction and result in taking your business to higher levels.
1. Social Media Marketing :
Get yourself connected to the customers through this virtual world of communication.
Social media seems to be the most pronouncing media to promote and share your business. Some of the businessmen will find it one of the most overwhelming techniques due to a wide scope of coverage. They are allowed to focus on several numbers of channels and updating each of them constantly.
You can get to know about the level of satisfaction your product gives to your customers. They will speak out on this platform, and you can react accordingly. Customer assistance and services make this platform supreme while dealing with the customers. You are also able to know that how much extent the particular social media is helping you. Some social media have the capability to focus your interaction on your targeted community of customers. In this way you can rate your marketing efforts through a continuous vigil over the conversations and discussions going On-line over your posts.
2. Navigation :
Your website must be designed in such manner that it is easy to navigate through it for visitors and identifiable from various search engines. Your visitors must know where they are and to which section they need to go. Linking of web pages must be done by keeping in mind the best approach and customer satisfaction. This is accomplished by providing the menu options. Navigation menu is just like the road sign on a street. Navigation in web design is a crucial aspect and plays a major role while determining the user experience as well as the website's usability.
Search engines prefer stable, regular and smooth navigation. A consistent web navigation helps users know about a better idea of navigating through your site and at the same time assists Google to index your website. Search engine robots will find it better to crawl through a smoothly navigated website. This results in pasting your links on the search engine result pages with higher rankings.
Hence navigation is an important thing to stress on in order to make your site visible for getting more traffic.
3. Merchandising :
Two-third of sales is affected though merchandising. You can enhance the overall customer experience through this way of marketing. It essentially refers to showcasing your different categories of products along with the primary product of your business. Just like the example that if your business is of clothing type, then in such a case you may also sell the matching footwear but that must be categorized differently.
It is just one of the case where you explore additional options that supplement your primary product range. You increase the scope of finding more creativity to your business and elevate the customer experience in an overall manner.
4. Try innovative and creative images :
Images of your product play crucial role while On-line selling. As the customer is totally dependent on what images you upload, you need to make your website more illustrative through appealing images that justify your quality content.
This may be the only difference as why customers switch to other sites rather going to purchase your products. And for all this, you need not to spend large amounts of money on any professional photographer. Have proper snapshots from all possible angles and surfaces. This all must be done in order to convey the best possible image that makes your customer doubtless from every aspect regarding the viewing of the product. All what it means is rendering the perfect and enjoyable purchasing experience.
5. Right Copy :
Images alone can't get the visitors glued to your website. A good copy i.e., quality product description will tell visitors about what you have to offer. A perfect copy can convince visitors by evoking an irresistible interest in your web pages.
Your company's voice is represented through what copy you are using throughout your website. It has the power of uniqueness that highlights your brand features and benefits. This all encourages the customers to go for a purchase and thus converts your site's traffic into paying customers. You can use the same tone over other platforms such as social media, email-marketing, product pages or anywhere else. You would come to know whether which style fits best in working over all possible discussion platforms. Last but not least, the most valuable thing is that your copy must be workable and easy to understand for engaging the visitors over all possible Online discussion platforms.
6. Email-marketing :
Your email list can prove to be the most effective one if maintained properly. Email content can incorporate latest news, products, product promotions, updates and many more. You can begin by delivering special offers like sales or special discounts. It is the most strong methodology of communication and allows you experiment with a wide range of messaging techniques. It is the direct way of communicating to your customers and leads to customer focused approach as well as long term customer retention.
7. A/B testing for Website :
Your website pages need to be tested regularly for continuous improvement in their conversion potential. Landing pages and home pages consist of several features over which depends as if upto how much extent your website can be appealing. Click through rates and conversions are the most important parameters and are considered to be the goals of any marketing site.
While going for such a testing, you need to focus on every single feature one by one. Also determine how it effects on the overall performance of the site. This all finally leads you to the best possible feature combination that customers want to see. This synchronizes them according to their expectations. This is what A/B testing offers you i.e., with the optimized marketing behavior of your website.
8. Pay Per Click :
This sort of advertising is very much similar to search engine optimization. The only difference is that rather being in the form of organic listings it is a paid form of advertisement where your ads appear at the top of the result pages for a specific group of keywords.
Pay per click is it reaps efforts very quickly. On the other hand SEO is a long term technique to make your website link viewable on result pages. PPC works for a campaign duration only. As long as you pay, it works fine. But the moment you stop paying, your ads stop coming on result pages. SEO is something which if done properly and maintained regularly, will prove to be the all time best weapon. In this way you need to get the proper balance between both the SEO and PPC efforts to get the best sales from your site.
9. Website optimization :
Optimizing a website is a great way for attracting an audience through the search engines. Any search engine shows the most helpful, valuable and relevant information in their result pages to assist the audience. This all process depends on the evaluation of the websites on the basis of certain parameters such as usability. Keyword rich titles and content description make your website rank higher in search engines. This is not only helpful for the search engines to find your website but also helps users to get information from the SEO friendly articles written on your website.
10. Customer Care :
Every business needs its customers to be smoothly passed through the sales funnel in a comfortable manner. In this whole process, customers may face some doubts and thus need a proper mechanism for getting their queries solved. Today's On-line marketing world has gone highly competitive. There is a dire need to make your Online customer experience supremely interactive and helpful. For this you can offer various services like live person, bold chat or 24/7 email and phone support. In this way you can support your consumers at every stage of the purchase and service usage. This is how you empower the customer base with more information and transform your business to stand out from the today's competition.
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