Top 2014 Social Media Trends

Every business wants to boom its name and fame over its customers' community. Social media marketing on the menu seems to be the most appropriate one for your hunger.

It is a great opportunity to market and showcase your products and services.

But before that, we the Web Crayons ensure that your approach is entirely based on the following hot social media marketing practices :

Social listening:

People are going on-line on digital marketing. They talk, converse, and discuss out there over any concern. If you are really worried about your brand's future and good results, then start focusing on what customers believe and say about you through their regular status posts and comments.

Don't just limit yourself to listening, rather try to respond in the most helpful and strategic manner.

Today more and more brands have started listening to their clients. Knowing and evaluating your services has become easy and it is going to increase in the upcoming years to a greater extent.

Google+ will be the main influencer:

Google+ users will boost in the upcoming years. It has gained popularity among 343 million users which is half the number of monthly users of facebook. Further, Google+ being an integral part of Google is also found to be a major influencer in its search algorithms. So, next time you find your SEO efforts going lesser fruitful, start working over the Google+.

Paid social advertising:

Most of the latest social media platforms have started to offer paid social advertising services. These paid services benefit a lot to them and they are going to work for its betterment. The most critical aspect you need to consider is to find about which way of social media ads is the effective one. Have a good set of measurable goals and examine the contribution of such ads periodically.

Integrate your social media campaigns with email-marketing:

Emerging social media is not just having its own identity, rather it has incorporated many other features too. Email-marketing is no more an obsolete way of reaching to your customers and has got supplemented with the advent of social media. You can promote your social media presence through email-marketing. Use your best email content in your social media statuses.

Examine the ROI:

Start with a low budget and choose your network wisely. Focus on your business needs and work with the best social media platform where most of your target audience gets engaged. Scale to higher investments only after you start gaining good results and popularity.

Quality Content is the backbone:

Content is the only way through which all your appeal, your ideas and your services get conveyed. A good and relevant content will surely turn your workable ideas into a working one. To win the ultimate social media fight, you need quality content and to win the minds of the readers is what a quality content means.