E-Commerce is a rapidly changing field in marketing. You need to
adopt the latest trend and features in order to have a far superior
online presence. Every business has a basic need to reach more customers
and to earn more revenues. To enhance your business worldwide, all you
need is to improve your way of engaging the customers with your
business.
Web Crayons suggest you some effective practices which can transform your
way of interaction and result in taking your business to higher levels.
1. Social Media Marketing :
Get yourself connected to the customers through this virtual world of communication.
Social
media seems to be the most pronouncing media to promote and share your
business. Some of the businessmen will find it one of the most
overwhelming techniques due to a wide scope of coverage. They are
allowed to focus on several numbers of channels and updating each of
them constantly.
You can get to know about the level of
satisfaction your product gives to your customers. They will speak out
on this platform, and you can react accordingly. Customer assistance and
services make this platform supreme while dealing with the customers.
You are also able to know that how much extent the particular social
media is helping you. Some social media have the capability to focus
your interaction on your targeted community of customers. In this way
you can rate your marketing efforts through a continuous vigil over the
conversations and discussions going On-line over your posts.
2. Navigation :
Your
website must be designed in such manner that it is easy to navigate
through it for visitors and identifiable from various search engines.
Your visitors must know where they are and to which section they need to
go. Linking of web pages must be done by keeping in mind the best
approach and customer satisfaction. This is accomplished by providing
the menu options. Navigation menu is just like the road sign on a
street. Navigation in web design is a crucial aspect and plays a major
role while determining the user experience as well as the website's
usability.
Search engines prefer stable, regular and smooth
navigation. A consistent web navigation helps users know about a better
idea of navigating through your site and at the same time assists Google
to index your website. Search engine robots will find it better to
crawl through a smoothly navigated website. This results in pasting your
links on the search engine result pages with higher rankings.
Hence navigation is an important thing to stress on in order to make your site visible for getting more traffic.
3. Merchandising :
Two-third
of sales is affected though merchandising. You can enhance the overall
customer experience through this way of marketing. It essentially refers
to showcasing your different categories of products along with the
primary product of your business. Just like the example that if your
business is of clothing type, then in such a case you may also sell the
matching footwear but that must be categorized differently.
It
is just one of the case where you explore additional options that
supplement your primary product range. You increase the scope of finding
more creativity to your business and elevate the customer experience in
an overall manner.
4. Try innovative and creative images :
Images
of your product play crucial role while On-line selling. As the
customer is totally dependent on what images you upload, you need to
make your website more illustrative through appealing images that
justify your quality content.
This may be the only difference as why
customers switch to other sites rather going to purchase your products.
And for all this, you need not to spend large amounts of money on any
professional photographer. Have proper snapshots from all possible
angles and surfaces. This all must be done in order to convey the best
possible image that makes your customer doubtless from every aspect
regarding the viewing of the product. All what it means is rendering the
perfect and enjoyable purchasing experience.
5. Right Copy :
Images
alone can't get the visitors glued to your website. A good copy i.e.,
quality product description will tell visitors about what you have to
offer. A perfect copy can convince visitors by evoking an irresistible
interest in your web pages.
Your company's voice is represented
through what copy you are using throughout your website. It has the
power of uniqueness that highlights your brand features and benefits.
This all encourages the customers to go for a purchase and thus converts
your site's traffic into paying customers. You can use the same tone
over other platforms such as social media, email-marketing, product
pages or anywhere else. You would come to know whether which style fits
best in working over all possible discussion platforms. Last but not
least, the most valuable thing is that your copy must be workable and
easy to understand for engaging the visitors over all possible Online
discussion platforms.
6. Email-marketing :
Your
email list can prove to be the most effective one if maintained
properly. Email content can incorporate latest news, products, product
promotions, updates and many more. You can begin by delivering special
offers like sales or special discounts. It is the most strong
methodology of communication and allows you experiment with a wide range
of messaging techniques. It is the direct way of communicating to your
customers and leads to customer focused approach as well as long term
customer retention.
7. A/B testing for Website :
Your
website pages need to be tested regularly for continuous improvement in
their conversion potential. Landing pages and home pages consist of
several features over which depends as if upto how much extent your
website can be appealing. Click through rates and conversions are the
most important parameters and are considered to be the goals of any
marketing site.
While going for such a testing, you need to focus on
every single feature one by one. Also determine how it effects on the
overall performance of the site. This all finally leads you to the best
possible feature combination that customers want to see. This
synchronizes them according to their expectations. This is what A/B
testing offers you i.e., with the optimized marketing behavior of your
website.
8. Pay Per Click :
This sort of
advertising is very much similar to search engine optimization. The only
difference is that rather being in the form of organic listings it is a
paid form of advertisement where your ads appear at the top of the
result pages for a specific group of keywords.
Pay per click is
it reaps efforts very quickly. On the other hand SEO is a long term
technique to make your website link viewable on result pages. PPC works
for a campaign duration only. As long as you pay, it works fine. But the
moment you stop paying, your ads stop coming on result pages. SEO is
something which if done properly and maintained regularly, will prove to
be the all time best weapon. In this way you need to get the proper
balance between both the SEO and PPC efforts to get the best sales from
your site.
9. Website optimization :
Optimizing
a website is a great way for attracting an audience through the search
engines. Any search engine shows the most helpful, valuable and relevant
information in their result pages to assist the audience. This all
process depends on the evaluation of the websites on the basis of
certain parameters such as usability. Keyword rich titles and content
description make your website rank higher in search engines. This is not
only helpful for the search engines to find your website but also helps
users to get information from the SEO friendly articles written on your
website.
10. Customer Care :
Every
business needs its customers to be smoothly passed through the sales
funnel in a comfortable manner. In this whole process, customers may
face some doubts and thus need a proper mechanism for getting their
queries solved. Today's On-line marketing world has gone highly
competitive. There is a dire need to make your Online customer
experience supremely interactive and helpful. For this you can offer
various services like live person, bold chat or 24/7 email and phone
support. In this way you can support your consumers at every stage of
the purchase and service usage. This is how you empower the customer
base with more information and transform your business to stand out from
the today's competition.